la*mar — Volume One — Built by Chicagoans
Designed for those
who live intentionally.
Premium essentials built for everyday moments.
la*mar
More than clothing. A reflection of the life you choose to create.
Current Collection
Volume One — Eight pieces
The Story
Created for moments that become memories.
From everyday routines to unexpected adventures, la*mar is designed to move with you — the early train, the long afternoon, the walk home when the light goes gold.
The clothes are never the point. They're what you were wearing when it happened.
Why We Do It
Premium doesn't have to mean unreachable.
Life moves fast. There's always somewhere to be, somebody to see, something going on. Looking good shouldn't be the reason you miss out.
We believe you can have both. Clothes that make you feel confident and prices that still leave room to actually live your life. Because the fit is only part of the story.
The late-night food runs. The last-minute plans. The random drives. The concerts. The city. The people you're with. That's what matters. Lamar is made for all of it. Stay fly. Stay outside.
- Materials
- Mills we visit, fabrics we wear first
- Fit
- Cut and re-cut on real bodies
- Pricing
- Honest margins, no season markup
Explore la*mar
Six categories
Clothing is not about becoming someone else. It's about expressing who you already are.
la*mar — Philosophy — Built by Chicagoans
The la*mar Lifestyle
Built by Chicagoans, for the people creating their own path. Tag #lamarlife to be featured.
Jachin — Founder, Chicago
Dijion — Co-Founder, Chicago
Drag to exploreTarez — Digital Architect, Chicago